Bill Ford is so committed to the environment that his office is decorated with biodegradable curtains and carpets. He sits at his uncle Edsel's old desk, near a photo of himself breaking boards to earn a black belt in Taekwondo. His favorite car: Mustang. He recently spoke with TIME's Dorinda Elliott and Joseph Szczesny. Excerpts:
WHAT IS YOUR BIGGEST CHALLENGE? To restore a sense of confidence, externally and internally, in the company.
HOW DO YOU CHANGE YOUR CORPORATE CULTURE? Interestingly, this doesn't require a tremendous amount of change to our culture. Innovation is going to be the driving force of this...
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