Can This Man Save The American Auto Industry?

Part rebel, part prince, Bill Ford believes a green revolution can fix his family's troubled company. But can he make cars you'll crave?

In a makeshift ballroom at Ford Field, the Detroit Lions' stadium, a Beatles tribute band is playing I Want to Hold Your Hand, which has got the élite of Motor City moving and shaking, but not the hosts of the black-tie charity ball, William Clay Ford Jr. and his wife Lisa. In fact, the 48-year-old CEO of Ford Motor Co. is getting teased by his brother-in-law about his ineptitude on the dance floor. Turning to a reporter, Bill owns up to it. "You don't want to see that," the Ford scion says with a laugh. But he gets serious when the...

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