Ever had the urge to to make like a young Che Guevara and hop on a motorcycle to see what the world is made of? London marketing exec Simon Smith got that itch in 1999 and went scuffing around India to recalibrate his life. And the product of his two years of soul searching? A scheme he started in 2003 to help others to find their inner CheŚand do some good along the way. Every February, Smith, an avid biker, leads 120 or so riders on the Enduro India tour, a two-week, 2,500-km motorcycle trek from Goa to Cochin via...
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