Ever had the urge to to make like a young Che Guevara and hop on a motorcycle to see what the world is made of? London marketing exec Simon Smith got that itch in 1999 and went scuffing around India to recalibrate his life. And the product of his two years of soul searching? A scheme he started in 2003 to help others to find their inner Che—and do some good along the way. Every February, Smith, an avid biker, leads 120 or so riders on the Enduro India tour, a two-week, 2,500-km motorcycle trek from Goa to Cochin via...
To continue reading: or Log-In
Want the full story?
Get TIME the way you want it
Week Digital Pass — $4.99
Pay-As-You-Go DIGITAL ACCESS — $2.99
Year ALL ACCESS — Just $30! Best Deal!
Print Magazine + Digital Edition +
Subscriber-only Content on TIME.com
Learn more about the benefits of being
a TIME subscriber
If you are already a subscriber sign up — registration is free!