Sexy sounding it's not, but corporate volunteerism is all the rage, as more companies wise up to the decisive benefits of good corporate citizenship and employees, in a world awash with disaster victims, feel the need to give. Eighty-six percent of respondents to a 2005 Business Strengthening America survey said they believed that volunteering adds to a company's strategic value. Here's what some of the most generous firms are doing to mobilize their staff:
•CREATE A WEBSITE Aetna launched My Aero Home. Run by a third-party administrator, this site answers all volunteer-related questions, logs hours of service and matches employee volunteers with...
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