Biz Briefs: How to Make Them Give

Sexy sounding it's not, but corporate volunteerism is all the rage, as more companies wise up to the decisive benefits of good corporate citizenship and employees, in a world awash with disaster victims, feel the need to give. Eighty-six percent of respondents to a 2005 Business Strengthening America survey said they believed that volunteering adds to a company's strategic value. Here's what some of the most generous firms are doing to mobilize their staff:

•CREATE A WEBSITE Aetna launched My Aero Home. Run by a third-party administrator, this site answers all volunteer-related questions, logs hours of service and matches employee volunteers with...

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