CEO Speaks: Going Green

DUPONT'S CEO BELIEVES HIS COMPANY'S SCIENCE CAN HELP REDUCE THE EARTH'S POLLUTION

Why does a giant chemical company that made $1.8 billion last year with such products as bullet-stopping Kevlar and Nomex, a flame-resistant fiber, care about corporate social responsibility? Chad Holliday, DuPont's chairman and CEO, thinks it's the way to stay ahead globally. He spoke with TIME's ERIC ROSTON last month.

TIME "Corporate social responsibility" is quite a mouthful.

HOLLIDAY If I was going to name it, I wouldn't name it that.

TIME What would you call it?

HOLLIDAY Aw, shoot ... "Sustainable growth"? That's the phrase we use. We have "sustainable growth" reviews every year that track the life cycle of...

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