BIZWATCH: Jan 13, 1997

HIGH-CALIBER HELP FOR BEN & JERRY'S

Forget Cherry Garcia, Chunky Monkey and Rainforest Crunch. The next hot new flavor at Ben & Jerry's Homemade could be called Lock-'n'-Load Rocky Road. The quirky maker of superpremium ice cream began the new year by scooping up gun-industry executive Perry Odak to fill a two-month vacancy as its new CEO. Odak most recently was chief operating officer of U.S. Repeating Arms Co., the maker of Winchester rifles, and he brings 25 years of consumer-marketing savvy to Ben & Jerry's (est. 1996 sales: $175 million), which could sorely use some executive firepower.

Despite a...

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