Biz Briefs: Samsung Gets Sensual

In gleaming white labs on Manhattan's West Side, a team of perfumers recently set out to create a new fragrance that would strike sniffers as imaginative, passionate, dynamic and "human." The three most promising bouquets were consumer tested in China, Brazil, Russia, Thailand, Germany and the U.S.--and then tweaked some more. The result, a fresh, fruity aroma, won't be dabbed behind the ears of fashionistas or sold on the shelves of chic department stores. But if you visit the Samsung Experience store in New York City--or, soon, if you open up a Samsung Electronics package or pamphlet--you may catch a whiff....

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