Cable TV's Big Fish Fight

WILL DISNEY OUT-FOX THE COMPETITION IN ITS BASS BATTLE?

"Woo-Hoo's your daddy?" Mike (Ike) Iaconelli screams his lungs dry, then busts a break-dance move, his legs spinning wildly. It's not unusual for a Phillies fan to do this in the stands. But Iaconelli is on a speedboat, and his smack talk is aimed at the pouty lips of a largemouth bass. "When I land a fish," he says, "I let loose."

The most popular pro fisherman today, Iaconelli, winner of 2003's Bassmaster Classic--considered the Super Bowl of rod-and-reel events--is a superstar in his field (and stream). Clad in Dolce & Gabbana jeans, torso adorned with tattoos, he is helping transform...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!