Daytime Divas Duel

In addition to competing reality shows, lifestyle guru Martha Stewart and model Tyra Banks have new daytime talk shows. How do their strategies for winning an audience differ? As it turns out, not much

Martha Stewart

BUTTER UP THE VIEWERS Martha gives some culinarily challenged viewers cooking lessons

STICK WITH WHAT YOU KNOW Chief topics are cooking and crafting

KEEP IT REAL Giggles a lot; makes microwaved cheese sandwiches, wears the poncho a former fellow prisoner crocheted for her

BE PREPARED TO STOOP Has David Spade as a "celebrity" guest

Tyra Banks

BUTTER UP THE VIEWERS Tyra takes some down-on-their-luck viewers on a trip to Paris

STICK WITH WHAT YOU KNOW Chief topics are beauty and body image

KEEP IT REAL Shows how airbrushing makes her look good in glamorous fashion photos

BE PREPARED TO...

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