Looking Good, Feeling Better

Move over The Body Shop: the latest bodycare brand to tout its politically correct credentials is Pure Fiji ( purefiji.com ). Based in the Fijian capital of Suva, the company has won kudos of late for its all-natural products. Celebrities such as Rachel Hunter and Rosanna Arquette have been pictured enjoying its sugar rubs and coconut massage oil, while hip boutiques such as Fred Segal in the U.S. have started stocking the range.

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If Pure Fiji's products leave you feeling good, so will its relationships with the community. Since its founding 10 years ago, the company has...