Biz Briefs: Dinner is Downloaded

Sick of scribbling a grocery list on the go, only to lose it or change your mind by the time you make it to the store? Now a plethora of menus is just a click and a scroll away. Kraft Foods recently made 100 recipes (featuring Kraft ingredients, of course) available to download to your iPod. "The iPod is the next revolution on how to get info on the website into consumer hands," says Ian Smith, Kraft's director of global digital marketing. Kraft's recipe downloads do not use the audio function and take up less than 1 MB of space. Other...

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