Political strategists say women were shaken by the attack on a school in Beslan, Russia, in which scores of children lost their lives. "That was a parent's nightmare," says pollster David Winston, who advises House and Senate Republicans. So Kerry is trying to chip away at Bush's tough-on-terrorists image. Kerry's speech at the National Guard convention last week in which he argued that the White House has "taken its eye off the ball" and even set back the war on terrorism by invading Iraq may have been directed as much to women as to the men in the audience.
And what about Bush? His campaign, while continuing to stress his strong-on- terrorism message, has added more traditional appeals. At a women's issues event in Charlotte, N.C., last week, the President noted many more women work now than did in "the old days" and said he wanted to push for more flex time.