Phung is the entertainment industry's worst nightmare, but he's very real, and there are a lot more like him. Quietly, with no sirens and no breaking glass, your friends and neighbors and colleagues and children are on a 24-hour virtual smash-and-grab looting spree, aided and abetted by the anonymity of the Internet. Every month they or is it we? download some 2.6 billion files illegally, and that's just music. That number doesn't include the movies, TV shows, software and video games that circulate online. First-run films turn up online well before they hit the theaters. Albums debut on the Net before they have a chance to hit the charts. Somewhere along the line, Americans indeed, computer users everywhere have made a collective decision that since no one can make us pay for entertainment, we're not going to.
As crimes go, downloading has a distinctly victimless feel to it can anything this fun be wrong? but there are real consequences. Click by click, file by file, we are tearing the entertainment industry apart. CD shipments last year were down 9%, on top of a 6% decline in 2001. A report by Internet services company Divine estimates pirates swap between 400,000 and 600,000 movies online every day. It's information-superhighway robbery.
If you ask the pirates, they'll say they're just fighting for their right to party. If you ask the suits, they'll say they're fighting for their lives. "If we let this stand, you're going to see the undoing of this society," says Jack Valenti, head of the Motion Picture Association of America (M.P.A.A.). "I didn't preside over this movie industry to see it disintegrate like the music industry." Them's fightin' words, and the battle lines are being drawn. Two landmark legal decisions last week, one in favor of the entertainment industry and one against it, will shape the way we deal with digital movies and music for years to come. The only thing left to decide is which side of those battle lines you're on.
It's easy to see why the pirates do what they do. Right now you can find thousands of free movies online if you know where to look a glance at one popular website yields links to copies of Holes, Malibu's Most Wanted and even the Rowan Atkinson comedy Johnny English, which won't hit U.S. theaters until July. Just about every song ever released as well as quite a few that haven't been is available online for nothing more than the effort it takes to point and click. Record-industry types have a cute nickname for this phenomenon: "the celestial jukebox."
Most online piracy happens through what is called file-sharing software, such as Kazaa, Gnutella and Direct Connect, that links millions of computers to one another over the Internet. File-sharing software takes advantage of the fact that music and movies are stored as digital data they're not vinyl and celluloid anymore, but collections of disembodied, computerized bits and bytes that can be stored or played on a computer and transmitted over the Internet as easily as e-mail. Using file-sharing software, people can literally browse through one another's digital music and movie collections, picking and choosing and swapping whatever they want. If you've never tried it, it's hard to describe how seductive it is. Start up a program like Kazaa, type in the name of your favorite rock band, and a list of song titles will instantly appear on your screen. See something you like, click on it, and it's yours. An average song might take two minutes to download to your computer if you have a broadband connection. Log on any night of the week and you'll find millions of users sharing hundreds of millions of songs, movies and more.
Ask your average high school kids if they use Kazaa, and the answer is a resounding "duh." Stewart Laperouse and Jennifer Rieger, a couple at Cy-Fair High School in Houston, log on as part of their regular after-school routine it's the new milk and cookies. Often they do their downloading a deux, after he gets out of lacrosse practice. His collection is relatively small: 150 songs and about 50 music videos. She's the real repeat offender, with 400 pilfered tracks on her hard drive. "Who wouldn't want to do this?" Rieger says. "It's totally free and it's easy." Look for pangs of guilt and you'll get only shrugs.