Halal Beer? In the Bag

Selling alcohol to Muslims doesn't sound like a smart proposition. Never mind beer granules. Yet Gerhard Kamil, 45, is taking aim at the 53 million-gallon Middle Eastern malt-beverage market with a new product: malt granules that become a foaming, nonalcoholic beer by adding water. The Bavarian brewer is wooing soft-drink bottlers from Iraq to Indonesia with his "PlatoTec" process, which makes tiny, layered granules of malt at about $2 per lb. Tapping the nonalcoholic halal-beer and flavored-malt-drink market positions GranMalt against Heineken's Fayrouz in Egypt and Carlsberg's Moussy in Saudi Arabia. But as consumption grows an estimated 6% annually over the...

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