Sports: Fishing With Flair

It may be the oldest sport, but it doesn't lack for innovation. As marketers aim to lure more women and children to the waters, stay-dry duds, flashy lures and novice-friendly rods are all catching on. Here's some of the newest gear making waves this summer.

TRACKING TROUT It seems like cheating, but Lowrance's M68C, $419, employs sonar mapping to point out your piscine prey. Use its GPS to find a well-known spot, or built-in maps to go hunting for new ones

KIDS CAN FISH TOO Concerned that angling might seem drab to the Xbox generation, manufacturers are designing snazzy stuff that...

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