Biz Briefs: A Market of One

Chances are that a guitarist specializing in Chinese flamenco hip-hop isn't going to sell a lot of records. Companies such as and are changing that by making small-time sales profitable. Their business model: take thousands of titles and sell a few hundred of each, adding up to lots of little sales. The strategy has certainly worked for CD Baby, a private company in Portland, Ore., which sells music by more than 100,000 independent artists, with each new one paying a $35 sign-up fee. The site also gets a commission on sales. So...

Want the full story?

Subscribe Now


Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!