Wacky Wu

David Hartung for TIME

Taiwanese pop icon at his death-camp-themed bar, The Jail

Jutou, which literally means "pighead," doesn't really mean anything in Taiwan. It's one of those stupid terms of endearment kids love and parents hate and you hate yourself for subjecting your loved ones to. Like "Jackass." Or, "Butthead." The term never had much of a connotation, until it just sort of seeped into the collective psyche and suddenly, like, everyone was a jutou. And all their friends. And all their friends' bosses. All over Taiwan. All thanks to Jacky Wu.

Jacky Wu is, as everyone in Taiwan knows, the most popular guy on local television. He hosts six...

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