Mouse in Chief

TIME talks with Disney CEO-elect Robert Iger

Disney CEO-elect Robert Iger, who has spearheaded the company's move into China, spoke with TIME's Jeffrey Ressner. Excerpts:

What are Disney's China plans? Our primary targets would be development of a park on the mainland, launching the Disney Channel and building our presence on new media platforms such as broadband and cell phones. And, of course, more Disney movies.

Do your movies make money in China? It's still modest. There are ticket-pricing issues, a small number of screens, limited release dates and a revenue-sharing model that's fairly limited in terms of what we can make. Over time, the business will improve...

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