GE's Green Awakening

Jeff Immelt is making General Electric a more eco-friendly company-beacause that's where the profits are

Jeff Immelt isn't your garden-variety environmental apostle. A math whiz who played football at Dartmouth, he's not apt to tramp about the wilderness or have Zen moments atop majestic mountain peaks. Immelt bestrides the summit of General Electric--a $152 billion conglomerate supplying everything from home appliances to jet engines to entertainment, via NBC Universal. When the GE CEO isn't globetrotting in his role as chief salesman, he unwinds with an activity that Earth Day types typically abhor: golf. "What gets me pumped is hitting a six-iron 160 yards on top of a hill," he says unabashedly, speaking at GE's bucolic headquarters...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!