How to Revive A Fading Brand

Stan Shih, who is regarded as the founding father of Taiwan's technology industry, wanted to create the first Chinese computer company known throughout the world. He succeededóbut victories in the PC business are rarely decisive. In late 2000, Shih confided to a colleague that Acer, the PC and electronics manufacturer he built into a global brand, was in deep trouble. "He told me that in the PC business, it's impossible to make a profit," recalls J.T. Wang, who became Acer's chairman and CEO in January when Shih retired.

Shih had plenty of reasons for pessimism. The brutally...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!