Life's Not a Bowl Of Any Single Thing

Memories of 20 years gone by

It is not called the Super Bowl because supermen play in it. The name struck Kansas City Chiefs Owner Lamar Hunt in the gentle course of watching one of his children at play with a resilient rubber ball. Super Ball. Super Bowl. But how resilient are the players? For two full decades now the buildup has grown, and grown, way past the point of overwhelming just the game. Over 100 million people have been counted in its audience and over $1 million has been paid for a minute of their attention. Sometimes the contest seems the least of the spectacle, and...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!