In the past 40 years, TIME has become a magazine of global reach and impact. By latest reckoning, some 32 million people read it each week, more than 23 million in the U.S. and the rest abroad. TIME now connects a dentist in Kyoto, a stockbroker in Bonn, an interior decorator in Boston--and five subscribers on tiny Tuvalu Island in the South Pacific (occupations unknown).
But who are you, TIME readers? According to figures gathered by Worldwide Marketing Information Director Tiit Gentalen, you are both similar and different. For one thing, some 10 million American women read TIME, compared with 13...