Mixing Class and Cash

Shoppers snap up museum-store gifts all year round

Not all of New York City's holiday shoppers could be found last week at department-store sales. Thousands of people were snapping up presents at the Metropolitan Museum of Art's gift shops. Calvin and Sharon Petersen of Mantua, Utah, bought build-it-yourself paper medieval towns (price: $6.95). Cathy Smith of Medford, Ore., bought a framed print of Nathaniel Currier's lithograph The Favorite Cat ($38). For his mother, Steven Prince, a Los Angeles businessman, selected a shawl imprinted with the tree of life ($25). Says Prince: "Museums sell items of quality. They bring art to the people."

Museum-store sales are booming. This year the...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!