You Must Remember This . . .

The long-impending irritation finally arrived this week. A publishing firm in Lexington, Mass., wrote to request something or other and included in its return address a number, 02173-8087. So here it finally was, the unrememberable nine-digit ZIP code. Actually the awesome thing was officially "implemented" in the fall of 1983, but only 4% of all items in the mail carry "ZIP + 4." The target of this particular request could not recall ever having been asked to use a nine-digit return address.

How should the Target react? Must he docilely accept this new aggravation? If he ignored the ZIP code entirely,...

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