Tempests in a Pop Bottle

Coca-Cola's public relations problems bubble on

For most of its 99-year history, the Coca-Cola Company has known only the sweet taste of success. This year, though, Coke seems unable to do anything right. First the Atlanta-based firm infuriated customers by changing the sacred formula of Coke. Then it had to swallow hard, admit error and bring back the old mixture under the label Coca-Cola Classic. Next the company angered textile workers by marketing a line of Coca-Cola clothes produced overseas. Now Coke is under attack from the sugar industry for allegedly misleading the public about the ingredients of its No. 1 product.

The Washington-based Sugar Association, which...

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