Has J.C. Penney gone trendy? New CEO Myron (Mike) Ullman wants you to think so. He has introduced new lines from Nicole Miller and Chris Madden to the mid-tier department-store, Internet and mail-order business while streamlining sales and launching a new "emotive advertising" campaign. "Mike's a marketing wizard," says analyst Bob Buchanan of A.G. Edwards & Sons. "He tells the customer that just because she doesn't make 100 grand a year doesn't mean she can't look good." Penney's earnings quadrupled in the first quarter over last year, to $172 million. Ullman's clearly doing something right. --C.M.
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