Which Brand Would You Buy?

In the marketplace of politics, two new choices are being tested

As I've watched the deep foolishness that has marked the first months of George W. Bush's second term as President—both parties seem zealously intent on ignoring the common good—I've been thinking about a fellow I used to know, a marketing whiz named Jim Matson. Jim invented Heartland Natural Cereal, the first mass-market granola, which came in a sepia-toned box. It was a brilliant response to growing public nostalgia and a desire for "natural" products in the 1970s. His favorite pastime was to walk down a...

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