How does Unilever, the world's leading ice cream manufacturer, intend to take an even bigger bite out of the $32.4 billion global market? By making some of its 2,000 ice cream brands--ranging from Ben & Jerry's to Magnum--a little healthier. This summer the company is launching lower-fat versions of its richest flavors, hoping slimmed-down ice cream will excite consumers increasingly concerned about their waistlines.
Unilever, with about a 17% share of the global ice cream market, is facing increasing competition from Nestlé, whose share has risen from 10% to 11% since 2002. Nestlé's Dreyers brand, acquired the next year, beat Unilever...
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