Only the most elite citizens of North Korea are allowed by the government to use cell phones. But that hasn't stopped Samsung, the South Korean consumer-electronics giant, from looking north for a celebrity to pitch its latest handsets. The company announced last week that it has hired dancer Cho Myung Ae as a model to help sell its Anycall mobile phones, which the Samsung ads claim can be used anywhere in the world--with the possible exception of North Korea, where citizens need government permission to even talk to foreigners. "It's symbolic," says Lee Jeong Eun, a spokeswoman for Cheil Communications, the...
Cell-Phone Diplomacy
South Korean company Samsung looks to a North Korean spokesmodel for its new promotion
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