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nginx/1.14.0 (Ubuntu) Diamonds may be forever, but the cost of diamond jewelry made by many brand-name designers can put the pieces forever out of reach. Items in Chanel's fine jewelry range usually come with six-figure price tags, while Dior's Provocante white goldanddiamond necklace sells for around $70,000.

Now Vivienne Westwood, the British pioneer of punk fashion, is designing a line of "affordable" jewelry called Hardcore Diamonds, her first rock collection.

The pieces, available in Westwood stores from July, are for the mass market. The characteristically unconventional collection includes white gold-and-diamond safety pins, as well...