Protecting Kids: A matter of growing concern

A matter of growing concern

"If your child was missing," blared the full-page ad in last week's New York Times, "could you give police an accurate description?" Most parents probably could, but doubt was at the heart of the campaign by Lafayette/Circuit City, a consumer-electronics chain with headquarters in Richmond. As an identification aid against the terrible day when a youngster might disappear, the ad offered a free videotape of any child brought to a Lafayette store in the New York City area, urging parents to "bring your own videotape or [we] will sell you one at cost."

The ad, the first in a campaign that...

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