Here, There, Everywhere

People Express expands aggressively to a host of new cities

Is People Express becoming too ambitious for its own good? The question arises because the feisty discount carrier seems to be expanding everywhere all at once. People last week started service from its Newark hub to Atlanta and Dallas/Fort Worth, two of the most hotly competitive markets in the U.S., and announced plans to begin flying to Brussels in September. The moves follow forays over the past seven months into 13 other new cities, including Montreal and Fort Lauderdale. Born only four years ago in the aftermath of airline deregulation, People Express now flies to 45 destinations and has become the...

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