When Push Comes to Shove

Xu Jin, a 29-year-old marketing executive in Shanghai, was fast asleep when the beep of her cell phone woke her up. It was a text message from her boss urging her to boycott Japanese goods from May 1-June 1 to protest Tokyo's refusal to fully atone for its brutal wartime record. Although her apartment is packed with Japanese products, Xu forwarded the message to all 50 contacts on her mobile. "I've never liked the Japanese because of their government's attitude toward World War II," says Xu. "I am not a nationalist, but since everyone is boycotting Japanese products, I should, too."...