Coca-Cola's Big Fizzle

Consumer revolt forces the company to bring back the old, familiar flavor

Wednesday, July 10, was C day in America. C for Coca-Cola. C for consumers. C for choice. It was the day that a powerful company in Atlanta felt compelled to return to Americans their national drink. When Coca-Cola announced last April that it was changing the taste of the world's most popular soda, it failed to foresee the sheer frustration and fury that the news would create. From Bangor to Burbank, from Detroit to Dallas, tens of thousands of Coke lovers rose up as one to revile the suddenly sweeter taste of their favorite beverage and demand old Coke back.