How did Paul Revere's ride launch the American Revolution? Why did the crime rate plunge in New York City in the 1990s? What makes people choose Coke over Pepsi? Why do great athletes choke? To most of us, riddles like those are mostly quotidian curiosities, the kinds of things you might wonder about while stuck in traffic or waiting for a train to arrive. But to Malcolm Gladwell, life's minor mysteries contain the keys to understanding how the world works. In the pages of the New Yorker and in his two books, The Tipping Point and Blink, Gladwell has sought to...
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