Just two years ago, Dave Lieberman was an aspiring diplomat in the department of political science at Yale. But one April morning in 2003, as he walked out of a class on the cold war, he flipped on his cell phone and found six new messages that sent him in a radically different direction. "Three from publishers, two from TV stations. Oh, and Letterman," he recalls. Jay Leno phoned later. They all wanted to know more about Campus Cuisine, Lieberman's public-access cooking show that had been mentioned in that day's New York Times. "I had no idea what was going on,"...
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