Backstabbing. Betrayals. Firings. You need look no further than the top ranks of the Walt Disney Co. in recent years to know that likeability isn't necessarily a required characteristic for the corner-office job. But could CEO Michael Eisner, for example, have been more effective as a manager at Disney if he had been friendlier? Tim Sanders, a Yahoo! executive and author of the new self-help manual The Likeability Factor (Crown; 220 pages), thinks so. "Good things happen to you in business when you're emotionally attractive," insists Sanders.
With passion, he sets forth instructions for an executive or employee trying to get...
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