Biz Briefs: A New Brain For Intel

FOR THE FIRST TIME IN INTEL'S STORIED HISTORY, THE CEO IS NOT AN ENGINEER. INSIDE PAUL OTELLINI'S PLAN TO TURN THE EMBATTLED SEMICONDUCTOR GIANT AROUND

The last thing you would expect to hear Paul Otellini praising is an Apple product. Otellini, 54, is the incoming CEO at Intel, the chipmaker that along with Microsoft has ruled the PC world for much of the past 20 years and has pushed the Macintosh platform to the fringes of market share. Yet when Otellini outlines his company's new strategy, the first product

he mentions is Steve Jobs' best-selling MP3 player. "What is the iPod?" Otellini asks, and his answer sounds strange from the mouth of a man with the well-manicured looks of a successful accountant. "It's my music machine, man....

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