Biz Briefs: Books: Bye, Creatives

Richard Florida is the pop economist people love to lionizeor hate. Three years ago, the George Mason University professor (then at Carnegie Mellon) wrote a book christening the creative class: an expansive group of architects, engineers, musicians, nurses and even lawyers who drive economic growth in today's knowledge economy. Attract those workers, and companies will follow, argued Florida. Some cities, like Detroit and Cleveland, Ohio, took the theory to heart. In other circles, Florida was written off as a quack. (Consider the subtext: tax breaks to lure business are passé.)

Now Florida is back, and if you thought eyebrows raised last...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!