Eleven years ago, an obstetrician in Salt Lake City, Utah, delivered a brand-spanking-new franchise into the world. Noting that pregnant women seemed to have an insatiable appetite for ultrasound images of their babies, Dr. Leon Hansen set up a retail offshoot of his practice that offered high-tech images in a low-rent setting--a mall. Women soon flocked there to buy sonogram videos and pictures made strictly for keepsake purposes. Hansen has since sold his stake in Fetal Fotos, but the business is booming with a dozen outlets across the country and a host of imitators with cutesy names like Peek-a-Boo Ultrasounds and Womb...
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