A Gym of One's Own

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What to do when guests won't go to the hotel gym? Bring the gym to their rooms. "Many of our guests say they're not 'gym people,'" says Amy Heilgeist of Westin Hotels. "They like to exercise in the privacy of their home." To give guests that home away from home feeling, Westin is teaming up with Reebok to offer fitness-friendly guest rooms. Within the next few months, the chain plans to kit out two guest rooms at each of its 121 hotels worldwide.

Reebok has helped design both the...

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