To Our Readers

The stunning growth of the Chinese economy is one of the most amazing stories of our timebut as countless business leaders can attest, there are as many perils as potential riches in the China market. Get things wrong and you'll find yourself in all sorts of trouble. That's why it is so important to have at your side advisers who know China inside out. This week, our story Let it Rain! profiles five such guides, including one who learned his key business lessons when exiled to the Gobi Desert during the Cultural Revolution, and another who likes to take Chinese...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!