Play It, Africa

When MTV launched a station in Africa last month, it was something of a homecoming. At least that's the way Bill Roedy, president of MTV Networks International, likes to think of it. Most music, Roedy points out, can trace its roots to Africa, so it's only right that one of music's biggest global brands is finally tapping the motherland. MTV Base, as the African channel is known, is the company's 43rd regional station and, says Roedy, a potential launchpad for African musicians to go global. Not all local artists feel the station's early playlist matches that goal. "I wish they played...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!