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nginx/1.14.0 (Ubuntu) Being a baby is a cushy gig: you get to sleep and eat whenever you want, and doting grownups clean up all your messes. But there are downsides. Who wants to be seen in a bunny jumpsuit or listen to monstrous songs sung by a waddling purple dinosaur?

Enter Nippaz with Attitude, or NWA (not to be confused with the gangsta-rap group of the same initials), a London-based firm that aims to make those formative fashion years a bit more cutting edge. Run by Ian McLaren and Ian Walker, two former record-company talent spotters,...