Strange Brandfellows

Corporate marketers are forming odd couples these days

CORPORATE MARKETERS SEEM TO BE COUPLING ODDLY THESE days. We have Stoli-flavored sugar, Starburst-sweetened milk--even a Bulgari-brand hotel. The latest corporate marriages are carrying cross-promotional synergy into new frontiers of commerce. --By Jeremy Caplan

ADIDAS + GOODYEAR The tire giant did more than just rubber-stamp these Adidas Tuscany shoes. The company used its Eagle F1 tire treads to inspire a new design for the soles of this trendy model .

NICKELODEON + HOLIDAY INN Nick@Nite, anyone? The co-branded Nickelodeon Family Suites, set to open in May, will offer a water park, arcade and other family-friendly attractions.

ACER + FERRARI This laptop...

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