Swede Success

When Sweden announced that it would grant fewer than a dozen digital television licenses, the government got some 63 applications. Among the well-established TV operators and technology titans were two women: Annie Wegelius, 42, who founded and sold a leading Scandinavian TV production company, and her friend Maria Borelius, 41, a biologist who had produced and presented popular science programs on TV. At the time, they had no financial backing and no business plan. "All we had was a big idea, says Wegelius.

Their vision was to link e-learning and digital TV. The two dreamed up an action...

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