Raymond C. Lee HIGHFLYER
In Hong Kong, travel almost always requires hopping onto a plane. Enter Oasis Hong Kong Airlines, a start-up budget carrier founded by Raymond C. Lee, 49, a property developer who is investing in the venture along with VTech Holdings chairman Allan Wong. Lee has a distinctive plan to compete with other upstarts like Tiger Airways in Singapore and AirAsia in Malaysia: fly to European cities--perhaps Berlin, Brussels, Milan, Vienna--where no other Asian airline goes direct. "Instead of trying to steal someone else's lunch, we're creating a market where a market does not even exist," says Lee. --By...
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