Ali Hewson's motive was simple: "I would prefer to know that the clothes I buy for my children weren't made by someone else's children." Like her rock-star husband, Bono, Hewson is a doer, so she set up Edun, a clothing line manufactured with ethical production methods and meant to create sustainable employment in developing countries. "We wanted to show that you can make a for-profit business where everybody in the chain is treated well," she says. With factories set to roll in Peru and Tunisia, and a third planned for Lesotho, the Edun range,...
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