Style Watch

Even Better than the Real Bling
Ali Hewson's motive was simple: "I would prefer to know that the clothes I buy for my children weren't made by someone else's children." Like her rock-star husband, Bono, Hewson is a doer, so she set up Edun, a clothing line manufactured with ethical production methods and meant to create sustainable employment in developing countries. "We wanted to show that you can make a for-profit business where everybody in the chain is treated well," she says. With factories set to roll in Peru and Tunisia, and a third planned for Lesotho, the Edun range,...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!