Getting Kodak To Focus

THE FILM GIANT WAS IN DIGITAL DENIAL FOR YEARS. BUT NOW IT HAS COOL CAMERAS, LOWER COSTS AND A REAL STRATEGY. TOO LATE?

"I like change," says Eastman Kodak CEO Daniel Carp. "I'm one of those people that has to have change." Good thing, because Kodak has had plenty of it. Carp is now well into the monumental task of dragging the iconic American company that invented consumer photography more than a century ago into the fast-moving, low-margin world of the digital era. He has little choice. As digital cameras have grown in popularity, Kodak's profitable film business has gone into free fall. Not the first Kodak CEO to try to refocus the company on the digital future, Carp is clearly taking the biggest...

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