At Sundance, Paramount and MTV Films paid $9 million for Hustle & Flow, about a pimp with a mid-life crisis, and gave producer John Singleton an additional $7 million for two future films
Did you expect this kind of response to your movie?
Well, we knew we had made a great film. We were just looking forward to going to Sundance and showing it.
You had to make Hustle with your own money. Why did the studios reject it?
I think people working at the studios now are afraid of what's cool and hip. It's kind of cool to have it...
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